Hey reader, good to have you back! There are rampant changes in the web-era, and everyone is trying to surf the waves of the internet and be digital marketing savvy! And it is quite great and much needed for any organization or business, else they might run out of their business. Hence we recently uploaded an article to highlight the pros of digital marketing.
Further to it, we have present a quick read up to highlight the cons or rather the “not-so-good” effects of digital marketing that may pose up as a challenge for any enthusiast.
Online frauds in digital marketing
This evolving era of digital marketing comes up with some unavoidable disadvantages. IT has taken a lead in this generation and so have the smart hackers. Online transactions are easy but one should always be aware of online frauds. Hackers can hack your bank account or social media accounts in single access through any links or messages. Be aware of such frauds and never share your personal details with someone you don’t know closely. These frauds can take place in many ways like if you order something from any online site and they ask you to pay in advance but do not deliver your products or it can happen if someone text you or ask you to give them personal details of your bank account and easily clear your money.
In Digital marketing it is easy to get copied
It literally takes few clicks of the mouse to copy information from your opponent’s efforts. Sometimes all that is needed to take away a market share from your efforts is to trade out one logo for another one. You must remain vigilant when marketing online to make sure that your efforts aren’t being used against you by your competitors at the end of the day.
Digital market impacts manpower
Everything happening digital makes it difficult for people who are not able to go digital or can not afford it. They struggle in getting jobs, making the business go online, or earning money. Another, not so popular opinion (yet important) is people doing everything online become lazy as they stay in one place and do not consider making efforts for going out and getting something.
Possibility of negative impact
Digital marketing will attract plenty of people within a targeted area. The only problem is that not every person is going to have a positive response to your efforts. There will be negative responses, especially from people who may feel like your product or your brand has mimicked them or made any effort to destroy them. There are trolls that may work to destroy your brand reputation because it’s “fun” for them to do. So many scammers and spammers are there to impact your growth. Make sure you shield your self when you are on a digital platform serving people.